In collaboration with Shark Communication, we created a website to represent Spotlight's rights issue, which was designed to make it easy for investors to subscribe for new shares, by providing easy access to prospectuses and subscription forms, among other things.
The collaboration also involved measuring and compiling all the data that could be extracted from the website. We did this by measuring, among other things, which channels the visitors found the website through and how visitors navigate through the website.
Many companies engaging in an issuance or IPO communicate their offerings using strategies rooted in intuition. This often leaves them unaware of the outcomes, effectiveness and results of their marketing efforts.
Only a minority of companies in the financial sector capitalize on measuring channel effectiveness, audience personas, and the return on investment (ROI) of their marketing campaigns.
Oversubscribed by 161%
Many companies engaging in an issuance or IPO communicate their offerings using strategies rooted in intuition. This often leaves them unaware of the outcomes, effectiveness and results of their marketing efforts. Only a minority of companies in the financial sector capitalize on measuring channel effectiveness, audience personas, and the return on investment (ROI) of their marketing campaigns.
Every click counts
We measured every click to gain insight into what potential buyers are searching for before deciding to purchase the stock.
Investor Relations is a great passion for us. If companies had built their strategies based on data and evidence, verified with performance marketing - they would have had the potential to reach many, many more retail investors.