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About Us
Our team is based in Stockholm and has more than 10 years of experience in our respective fields.
Our values
UX for us is a science that requires thorough research. How does the human brain navigate information? We follow clear, science-based methods where we conduct iterations based on hypothesis testing
From the very beginning, our goal has been to base the implementation of changes in functions on data. Through years of data collection and growing databases, we become increasingly proficient at optimizing with each new project.
Without frameworks, creativity finds it challenging to flourish. The frameworks include the UX system, data analysis, and a clear definition of the user. From here, ideas can flow freely - to be then tested and evaluated using scientific methods such as hypothesis testing, empirical evidence, and analysis.